“When it comes to franchise operations, there’s only one tried-and-true ingredient necessary in the recipe for success. Location and growth potential are important, but it’s the people that make the difference.”

Roland Spongeberg
President and CEO
WKS Bakery Cafe, Inc.

Your Success is Important

By becoming part of an established brand, new Corner Bakery Cafe franchisees will benefit from the success built before them and will have a network of support led by an executive team with over 150 years of restaurant and business experience between them.

Real Estate

• Market planning
• Site evaluation and selection assistance
• Counsel on Letter of Intent, Work Letter and Lease Review
• Negotiation tips based on past experience
• Demographic reports

Design & Construction

• Detailed restaurant schematics and design development documents
• Construction document review and approval
• Construction review and site visits
• Pre-opening support
• Approved development consultant and contractor lists
• Complete equipment lists and specifications / prototypical documents
• Construction orientation program

Training & Operations

• Training for Operations Partner, General Managers and Managers
• On site Culinary Training - review all food specifications
• Catering sales building - hands-on training
• Ongoing core evaluations of operations
• Monthly Franchise Ranking Reports
• Ongoing web sessions for continuous training

Marketing

• Assistance with Grand Opening Plan
• Grand Opening Tool Kit
• Creative support - menu, national promotions and external media
• Local Cafe Marketing support including access to our Creative Library and Best Practices
• Public Relations Tool Kit
• Guest satisfaction and consumer insights research

Purchasing & Distribution

• Set-up and execution of all food and non-food distribution (broadline and produce)
• Contract and vendor negotiations
• Ongoing logistics management of purchasing functions
• Product forecasting for national promotions
• Culinary product pipeline and all exception requests